River Expands Footprint in Tamil Nadu with First Erode Store

Erode, 07 July 2025: Electric scooter manufacturer, River, has launched its newest Tamil Nadu store in Erode. Spanning 1050 sq. ft., River Store Perundurai Road is launched in association with Sri Sai Autos. The River Store provides customers a first-hand view into all River offerings including the Indie, accessories and merchandise. 

River Store Perundurai Road has a vibrant atmosphere and is designed to showcase the brand’s aesthetics that evoke the essence of rivers. At the core of the store’s aesthetics is a carefully designed habitat that depicts how Indie blends into daily life. The narrative aligns with River's ethos, taking people from where they are to where they want to be.

River now operates seven stores in Tamil Nadu across Chennai, Coimbatore, Tiruppur, Nagercoil, Vellore, and Erode. Following Erode, the company plans to expand further into the state with new stores in Salem, Madurai, and Pondicherry, amongst others. River is currently accelerating its national expansion across India to be present in over 100 cities by 2026. 

The Indie is priced at ₹1,42,999 (ex-showroom, Erode). Customers can visit the store for test rides, browse merchandise, or book an Indie. They can also book test rides or make purchases online at www.rideriver.com.

The River Store Perundurai Road is located at No 314/2A2, Chinnakadu Thottam, Veerapampalayam Pirivu, Pannai Nagar, TPN Hospital, Perundurai Road, Erode 638012